Pad!t Insoles

GelPro® asked me to design a retail package for their new product launch. Unlike other insoles on the market, these insoles have a squish and texture all their own so the tactile experience of the packaging was priority. Riffing off of their existing Pad!t logo, I created an explanation die-cut to showcase the unique heel structure and targeted acupressure zones.

Most insoles found on racks in retail stores are packaged in a plastic shell which are terribly hard to open. The client wanted a better solution. The result is a bold, plastic-free holder, saving the planet and frustration world-wide.