An online trading education company asked me to design a new brand identity for a class that would launch on paid traffic channels. The goal was for users who aren’t familiar with master trader John Carter to be able to quickly recognize the new Squeeze Pro brand after a few ad exposures or visits to a landing page. I enjoyed working with Simpler Trading’s marketing team to bring their ideas to life. One month into the launch they reported "metrics hit the $0.82 initial ROAS mark (exceeding the $0.30 ROAS goal) with Facebook and Google Search showing the highest 30-day return we've ever seen in Simpler history!"